The Architecture of Certainty.
Stop guessing which touchpoint deserves the credit. Our advanced analytics solutions dismantle data silos to reveal the true gravity of your marketing spend.
Multi-Touch Attribution (MTA) Engineering
Linear models are a relic of the past. Our MTA framework uses algorithmic weighting to assign value across the entire customer journey, from first impression to final conversion, accounting for seasonality and cross-device bleed.
Cross-Channel Data Integration
We synchronize offline signals, social engagement, and direct search into a unified stream. By mapping these customer journey steps, we eliminate duplicate credit and reveal the true path to conversion.
- API-first connectivity with top 50+ ad platforms
- Automated ETL pipelines for real-time reporting
01 Privacy-First Tracking
With the phasing out of third-party cookies, our server-side tracking solutions ensure you maintain visibility without compromising compliance (GDPR/UK-PECR).
02 Incremental Testing
Verify if your ads are driving new business or just following it. We execute lift studies and ghost biddings to prove marginal ROI.
From Fragmentation to Clarity
Our rigorous onboarding ensures your marketing dashboards are built on a foundation of validated data.
Audit & Map
We audit your existing tracking landscape to identify gaps, ghosts, and double-counts.
The Architecture
Defining custom attribution rules based on your specific business cycle and LTV goals.
Integration
Wiring your tech stack (CRM, Ads, ERP) into our centralized RoiLab engine.
Optimization
Ongoing refinement of the model as market dynamics and customer behaviors shift.
Standard Tracking vs.
RoiLab Intelligence
The Common Problem
Most platforms rely on Last-Click attribution, ignoring the 7-10 touchpoints that happen before the purchase by default.
Our Resolution
We apply Markov Chain models and Shapley Value analysis to mathematically prove the contribution of every single interaction.
Visualization of a simulated 12-touchpoint customer journey mapped in the RoiLab interface.
Why UK Scale-ups Choose RoiLab
Data integration is only as good as the insights it produces. We focus on outcome-based analytics that translate directly to budget re-allocation.
Data Accuracy Guarantee
By implementing server-to-server tracking, we bypass ad-blockers and browser restrictions to capture missing signals.
Typical Efficiency Gain
Our clients typically move 20% of their "wasteful" spend into high-performing secret pockets discovered by our model.
Health Monitoring
Automated alerts notify you the moment a tracking pixel breaks or a conversion API goes offline.
The Calibration Map
Not all attribution frameworks are right for every budget. Our consultants help you choose the tier that matches your monthly spend and data complexity.
Ready to verify your
marketing truth?
Contact our London office to schedule a framework audit. Located at 124 City Rd, London EC1V 2NX, or connect via our virtual lab.