Data Ethics
is our Default.
At RoiLab, we believe marketing analytics shouldn't compromise individual privacy. This policy outlines how we protect and process your personal data in our London-based HQ.
Internal Update
Policy last updated: February 12, 2026. Reviewed for UK compliance.
How we source
and store information
RoiLab acts as both a controller and a processor. We only collect the minimum amount of data required to deliver high-performance marketing analytics and support our client relationships.
The Golden Rule
We never sell your data to third-party brokers. Your information is used exclusively for the purposes stated here.
Identity Details
When you interact with roilab.company, we may collect your name, email address, job title, and company name. This occurs primarily through our contact forms or when you sign up for our analytics insights.
Technical Metadata
To optimize our platform, we log IP addresses, browser types, and navigation paths. This data is largely pseudonymized and used for trend analysis to improve the user experience.
Processing Legal Basis
We rely on several legal bases under the Terms of Service:
- Contractual necessity for service delivery.
- Legitimate interest in business development.
- Explicit consent provided via our digital touchpoints.
Empowering Your Rights
Under the GDPR and UK privacy laws, you are the ultimate owner of your data. We provide clear, friction-less pathways for you to exercise these rights at any time.
Data Portability
Request a machine-readable copy of the data we hold about you. We aim to process these requests within 30 days of verification.
Right to Rectification
If your details change or our records contain inaccuracies, you can request an immediate update to ensure your data is correct.
Right to Erasure
Request the deletion of your personal information from our active databases, subject to legal retention obligations.
Ready to exercise a right?
Email our Data Protection Officer at [email protected]
Protective Measures
AES-256 Encryption
All sensitive data at rest is protected using industry-standard AES-256 encryption protocols.
Access Control
Strict Role-Based Access Control (RBAC) ensures only authorized personnel can view sensitive information.
Secure Datacenters
We utilize Tier-IV datacenters located within the UK and EU to ensure strict proximity and safety.
Global Data Stewardship
RoiLab operates globally but anchors its data sovereignty in the United Kingdom. When data is transferred to partners outside the UK or EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or International Data Transfer Agreements (IDTAs).
Third Party Processors
- • Cloud Infrastructure Providers
- • CRM & Relationship Management
- • Communication & Email Systems
- • Professional Analytics Tools
Retention Logic
We keep your data as long as needed for its initial purpose. Financial records are held for 7 years as per UK law; marketing leads for 2 years unless renewed.
If you require more information regarding specific vendors we use for processing, please reach out to our legal team.
Privacy is a
Continuous Conversation.
Questions about our data handling? Our team in London is available to discuss your specific analytics requirements and privacy concerns.
Official Address
124 City Rd, London EC1V 2NX, United Kingdom